Mentorship is important not only for the professional but also for the personal development of women and can play a key role in expanding their business

The expert mentors were invited to share knowledge on key subjects like Access to Finance, Digital Marketing and Branding, E-commerce know how, Effective Communication, Legal, Leadership and Marketing, Financial and Risk Planning to help women in their entrepreneurial journey

The members of the BRICS WBA have been deliberating upon the importance of holding such programs as these act as the critical enablers of empowerment of women

Several module-based training programs were organized in order to enhance the digital and technical skills of women, especially rural women

A pre-incubation program offered a knowledge sharing and learning platform to nascent women entrepreneurs for them to launch their business idea and develop it into a marketable Minimum Viable Product (MVP)

In this process, learnings were imparted on the key aspects such as entrepreneurship and idea journey, goal setting, sales and marketing, customer validation, operational planning and team building, legal compliances etc. and further handholding to facilitate access to finance