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Building Global Bridges:
Women Strengthening BRICS Economic Boundaries

About the contest

The BRICS Women's Startups Contest 2025 marks the another exciting edition of this prestigious initiative led by the BRICS Women's Business Alliance (BRICS WBA) to empower women entrepreneurs across BRICS nations. Organised by SEBRAE under Brazil's BRICS Presidency, the contest highlights innovative, high-impact startups led by women, fostering economic integration and global collaboration. As Brazil takes the lead in 2025, this edition builds on the success of its inaugural launch, offering a platform for visibility, networking, and business expansion within the BRICS ecosystem.

Objectives

Foster Sustainable Development

Promote Economic Inclusion

Support Innovation in Key Sectors

Build Entrepreneurial Resilience

Highlight Women-Led Solutions for Global Challenges

Enhance Collaboration Between BRICS Nations

Promote Technological Adoption and Digital Transformation

Strengthen Local Economies Through Global Connections

REQUIREMENTS

Residency & Market Presence
  • Applicants must be citizens or permanent residents of BRICS nations (Brazil, Russia, India, China, South Africa,
    Egypt, Ethiopia, Indonesia, Iran, UAE) or BRICS partner countries (Belarus, Bolivia, Kazakhstan, Cuba, Malaysia,
    Nigeria, Thailand, Uganda, Uzbekistan).
  • Alternatively, they must operate primarily within BRICS markets or have a clear expansion plan into these regions.

Female Leadership Role
  • Must hold a key leadership position (Founder, Co-Founder, or equivalent).
  • Must play an active role in the startup’s operations & strategy.
  • Multidisciplinary teams with diverse expertise are encouraged.

Innovation & Scalability
  • Must be an innovation-driven startup addressing significant challenges.
  • Should have a strong technological foundation, leveraging AI, Blockchain, IoT, or advanced tech.
  • Deep-tech ventures based on cutting-edge scientific research are encouraged.
  • Must demonstrate growth potential and scalability within and beyond BRICS markets.

Business Stage

Startups will compete in three different development stages:

Early-stage

Startups in the

MVP or prototype phase.

These businesses are focused on validating their concepts, identifying market needs, and establishing a foundation for future growth.

Growth

Startups with an

established product or service

that has achieved initial customer engagement or market acceptance, focused on expanding their operations and refining their models.

Scale-up

Mature startups that have achieved significant growth and are

expanding into new markets,
demonstrating strong operational performance and scalability.

Categories

  • Healthcare and Wellbeing
  • Agriculture and Food Security
  • Education and Skills Development
  • Energy, Infrastructure, and Mobility
  • Commerce, Service, and Digital
    Transformation
  • Sustainable Development and Climate Solutions

Evaluation Criteria

  • Innovation: 20%
  • Positive Impact: 20%
  • Scalability in BRICS Markets: 15%
  • Commercial Viability: 15%
  • Partnerships & Networks: 10%
  • Technical Capability: 10%
  • Processes, Intellectual Property & Operations: 5%
  • Presentation Quality: 5%

Awards

Trip to Rio de Janeiro (1-8 July 2025)

18 Finalists will join an exclusive Technical Mission:

  • Visits to top innovation hubs & businesses
  • Networking with investors & industry leaders
  • BRICS Business Forum & Award Ceremony

Evaluation Stages

1

Qualification

Screening of applications to confirm eligibility and compliance with the residency and representation, leadership, and stage-of-development criteria

2

Technical Analysis

Sector-specific experts conduct an in-depth evaluation of the projects, also considering regional particularities

3

Final Review

Shortlisted applications are evaluated with a focus on their strategic alignment with BRICS priorities and potential for regional impact

Timeline

Downloads

Here you'll find essential documents for the BRICS Women's Startups Contest. Access the guidelines, participant handbook, terms and conditions, and other key resources to support your journey in the program.

FAQ

Who can apply for the contest?

My country is not part of the BRICS or its official partners. Can I still apply?

What documents do I need to provide when applying?

Can I apply under more than one category?

What happens after I submit my application?

Who are the judges and evaluators?

What is included in the trip to Rio de Janeiro?

Can I modify my application after submission?

How will I be notified if I am selected as a finalist?

What happens if I cannot attend the final event in Rio?

Apply now

History of the Contest

Initiated in 2024, during Russia’s Chairship in BRICS, the BRICS Women’s Startups Contest became a key mechanism of identifying women’s startups in BRICS member countries and beyond, and stimulating women’s motivation to participate in entrepreneurial activities.

In total, 26 winners from 14 countries were selected, including Russia, Brazil, India, China, South Africa, the UAE, Saudi Arabia, Egypt, Ethiopia, Iran, Belarus, Kazakhstan, Kyrgyzstan and Lesotho.

The leaders included innovative projects for automating processes in the energy sector and at infrastructure facilities, artificial intelligence technologies in medicine, education, agriculture, production and operation of aviation equipment, robotics, as well as methods for combating cancer and infertility and etc.


Know more

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