BRICS Women's
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Entrepreneurship
June 2- 4, 2024
Moscow, Russia
Forum
June 3, 12:10 – 13:50
Panel session «BRICS: creative industries as a growth factor»
In the modern world, business in creative industries forms new niches at the intersection of cutting-edge technology and creativity, expanding opportunities for the application of human capital. Creative industries not only create jobs and highly competitive products, but also contribute to improving the quality of life of people and fulfilling their potential. The development of creative infrastructure enables the BRICS countries to shape a positive image, to attract more international investments, and contributes to the growth of their tourism potential.
1
What development strategies are needed to increase the contribution of the creative economy to the GDP of the BRICS countries?
2
What support measures for creative industries are required for sustainable growth of the creative sector in the BRICS countries?
3
What are the barriers to the development of creative industries today in the BRICS countries?
4
What are the priority areas for the development of creative industries in the BRICS countries?
5
What are the export potential of creative industries and opportunities for mutually beneficial cooperation among the BRICS countries?
These and other issues will be discussed at the session by experts from various spheres of creative economy - cinema and animation, fashion and gallery business, music and industrial design, tourism, gastronomy, folk arts and crafts.
Moderator
Yuliana Slashcheva,
Yuliana Slashcheva, Chairperson of the Board of Directors of SMF Studio (Soyuzmultfilm), Chairperson of the Management Board of the Russian Animated Film Association, CEO of the Gorky Film Studio, Head of the BRICS WBA Russian Chapter Working Group on Creative Industries.

Speakers
Rose Rainha, Director of SEBRAE/DF (Brazil);
Gayatri Gulliani, Vice President of Lionsgate (India);
Revathi Raju, MD of Vyasa International School (India);
Ma Shuang, Director of Beiing-Moscow International Economy and Trade Center, Chairman of Beijing Yabaolu International Chamber of Commerce (China);
Mpho Mogotsi, Managing Director of Mzanzi Fashion Week (South Africa);
Nesreen Fakher, Head of Majid Platforms, Abu Dhabi Media Network (UAE);
Shahira Mohamed Elsadek Ahmed, Founder and Creative Director of Shahira Lasheen Fashion Brand (Egypt);
Zahra Moheimani, a representative of Parnian Handmade Fabric (Iran);
Kunjina Tesfaye, Fashion Designer (Ethiopia);
Heba Korayem, Media Partnerships Specialist and Founder of Co-Production Salon in the MENA Region (UAE);
Afrouz Bavafa, Co-founder and CEO of SOOR CREATIVE MEDIA ARTS (Iran).