Ecology for China

Since 2018, central and local governments have frequently introduced relevant policies, pushing the Chinese society’s attention on ecological civilization, waste-free cities, waste sorting, green production and lifestyle to an unprecedented level. On September 22, 2020, President Xi Jinping proposed at the general debate of the 75th session of the United Nations General Assembly that China would strive to reach carbon dioxide peaking by 2030 and achieve carbon neutrality by 2060. This major strategic policy further accelerated the pace of green and low-carbon development. However, the overall development of China’s environmental protection industry is slow, and there are no universally recognized technical norms, management systems, and evaluation standards for the practice of resource recycling (“zero waste”) in the market. Moreover, there is a lack of mature institutions to provide zero-waste solutions for market entities.

Meanwhile, although there are many mature brands in the international market for RPET recycled product business (producing recycled polyester products from recycled waste plastic bottles), the domestic market is far from mature. Most products are secondary lines of major brands, and most are produced through OEM procurement, lacking traceability of waste resource recovery channels. This element is crucial for controlling environmental pollution and urging enterprises to fulfill their responsibilities of sustainable development. In the era of increasing public awareness of environmental protection, BOTTLOOP, the sustainable lifestyle brand , “zero waste full-process solution” has emerged. Currently, this business is still nascent.

BOTTLOOP mainly provides consulting and implementation services for government and corporate/institutional clients, targeting daily office work and large-scale events such as competitions, performances, conferences, etc., combining resource management, material deployment, guidance collection, carbon reduction and recycling, and replacement of recycled materials to improve the utilization rate of disposable resources, reduce the resource consumption and negative environmental impact of waste, thereby promoting the establishment of industry standards and exploring the practical direction of modern green production and lifestyle in China. BOTTLOOP, along with its parent company Incom Recycle, which has 17 years of experience in this industry, together share advanced technology. It has passed the GRS global recycling standard certification and ISO9001 international quality system certification. With a traceable safe recycling and recycling industry chain, it can provide accurate quantities of RPET recycled goods for consumption of beverage bottles. Recycled goods are equipped with traceable carbon emission reduction data issued by industry authorities, and scanning the QR code on the product can view the details. At the same time, BOTTLOOP combines blockchain technology with carbon reduction information of government and corporate customers to build a green credit system for the whole society. Beyond the international discourse system, it creates a new model for promoting the value of Chinese environmental protection industry. Since its inception, BOTTLOOP has quickly become a well-known brand in the sustainable field. In 2019, it was invited by the All-China Youth Federation to participate in the United Nations Climate Summit as a representative of Chinese environmental protection enterprises. Its partners include Starbucks, BMW, Pepsi, Caixin Summit, China Circular Economy Association, China Environmental Protection Federation, World Wide Fund for Nature, National Geographic, and People’s Network. It has set off a wave of environmental protection in all sectors of society. It has successfully helped the Modern Sky Strawberry Festival, China Cup Regatta, Caixin Summit, CITIC Tower, Kerry Center, Palace Museum Cultural Creative, etc. to create a zero-waste full-process solution that attracts young generations to identify and pursue sustainable lifestyles. In today’s China, where environmental awareness is on the rise, BOTTLOOP provides a new idea of brand value-added operation for the environmental protection industry.