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Health and Medicine for Russia

Maria Lopatina
Maria Lopatina
Woman – Health Model
About:

A woman is a health keeper of her family, children, husband, parents. The health of the whole society is in women’s hands.
We are surrounded by a huge amount of information about health. But as our first population study of health literacy in Russia showed, people have difficulties wi navigating it, and, most importantly, using it in everyday life.
This is how the idea of this project was born.
Its goal is to increase women’s health literacy, developing healthy habits, communication skills with others about health and involving community in a healthy lifestyle by their own example.
This is a project for women of any age, status, profession. It provides equal access to reliable and trustworthy information about health.
Every woman can become a real model – a health model.
The project includes 4 stages:
1. Health literacy assessment: knowledge, skills and needs are studied, obstacles in the use of health information are identified.
2. Health Models’ School – webinars and master-classes on health promotion and disease prevention.
3. Health Models’ Contest – a competition among participants in the application of the acquired knowledge and the involvement of the local community into a healthy lifestyle by their own example.
4. Re-evaluation of health literacy, changes and the effectiveness of the project implementation.
The pilot region was the Yamal-Nenets Autonomous Okrug in 13 municipalities and more than 2,000 Yamal women, 25 projects to improve health at home, work, etc.
According to the participants, this project opens up opportunities for the implementation of their ideas, to start-up or scale-up their business. It gives the opportunity to become visible through media and social media coverage and support of the project.
Even after the end of the competition, the community of women remains and continues to develop, which creates a sustainable practice that is patented and ready for scaling up.

Target audience:
Women and their community
Status: Ongoing project
Interested in cooperation with:
Worldwide
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