Tourism in BRICS: On the Way to Synergy

03 June 2024

On June 3, a panel session “Tourism in BRICS: On the Way to Synergy” was held within the framework of the BRICS Women’s Entrepreneurship Forum.

The general partner of the BRICS Women’s Entrepreneurship Forum was Sberbank.

The session was moderated by Elena Chashchina, managing partner and co-owner of EPOTOS Group of Companies, Head of Working Group on Creative Industries and Tourism of the Russian Chapter of the BRICS Women’s Business Alliance.

The session was attended by representatives of the business community and the public sector from Russia, Brazil, India, China, South Africa, Egypt, the UAE and Iran, in particular Her Royal Highness, Queen of Venda Nation, Tsakani Masia, Chairman of African Century Group. First female owner of 120-bed 4star Premier Hotel in Limpopo, Makhosi Msimango, Founder and CEO Director of Ndzenga Tours and Safaris (Pty) Ltd, Agnieszka Pytlik, General Manager of Pan World Travel Tourism, Member of Salem Ahmad Almoosa Enterprises, Cosam De Carvalho Coutinho, Federal Auditor of the Ministry of Agriculture and Livestock, Walquria Aires, Vice President of the Federation of Industries of Brasilia (FIBRA ) and President of the Union of the Garment Industry of the Federal District, Ji Jinfeng, Chairman and CEO of the Russian-Chinese Association for the Promotion of Humanitarian and Technological Cooperation, Marianne Ghali, Managing Director of Qalaa Holdings, Managing Director of Grandview Investment Holdings, Chairperson of the BRICS Women’s Business Alliance Egyptian Chapter, Ravina Khurana, Director of Ravina & Associates Pvt., Fatemeh Bonyadi, CEO of Soha Astrotourism and Sci-comm Network, and Head of the Digital Innovations Center in PR department of the Ministry of Cultural Heritage, Tourism and Handicrafts, Evgenia Konkol, Founder and CEO of Spectrum Group of Companies, Vice President of the Tourism Safety Association.

During the panel session, the guests discussed issues of ensuring comfortable and safe conditions for the movement and stay of tourists in the BRICS countries, and shared the proposals for the introduction of common quality standards of the BRICS countries in the tourism industry. Special attention was paid to the development of seamless tourism and the development of such kind of tourism as astrotourism.