BRICS Kids Channel

The BRICS Kids Channel project has been developed with the objective of creating a distinctive and secure entertainment platform for the entire family, with a particular emphasis on the promotion of original content created by BRICS countries. The project has three main objectives: to increase the recognition and popularity of local children’s content, to promote cultural exchange through the promotion of audiovisual works created in the BRICS countries, and to create a safe entertainment space based on the traditional family values of these countries. The promotion of high-quality animation educational programs is intended to preserve the cultural heritage of the member countries while also fostering national identity in children. Furthermore, the implementation of the BRICS Kids Channel project will enable local products to compete with  offerings of other countries in the international market.

The project partnership structure has been developed. Negotiations with BRICS countries are currently underway, and strategic partnerships for project funding are in the process of being established.

The project is aimed at:

– establishing a safe and entertaining channel for children, with a focus on content from BRICS countries;
– promoting cultural diversity and traditional values through the provision of children’s content;

– contributing to the preservation and popularisation of local culture and national identity among children;
– forming long-term strategic partnerships.

Project’s leader: Yuliana Slashcheva, Chairperson of the Board of Directors at SMF Studio (Soyuzmultfilm), Chairperson of the Board of Directors for the Association of Animation Film Industry and CEO of the Gorky Film Studio, Head of the BRICS WBA Russia Chapter working group on creative industries.